Camden Council HQ, 5 Pancras Square

Camden Council moved into new premises at 5 Pancras Square as part of London's major King's Cross development.  Home to the majority of council staff in the heart of King's Cross, the building also offers the very latest in public leisure facilities.

The entire signage strategy was developed by award winning wayfinding agency Whybrow Studio who created a 'less is more' approach to the wayfinding using signage constructed from the same high quality, durable LG Hi-Macs material used for the reception furniture, ensuring the wayfinding feels part of the visual language of the building.  Graphics were designed by Atelier Works.

We were appointed for our manufacturing experience in the use of specialised materials such as LG Hi-macs combined with our ability to colour match, spray and screen print to the highest standards enabling us to develop, prototype and deliver a tailor made solution for the wayfinding of this unique project which included freestanding and wall mounted monoliths, floor directories, suspended signs and door signs all manufactured from LG Hi-Macs.